Remember this picture? It's given the female model 3 years of hell. Now she's suing.

​3년전 세계를 떠들썩하게 했던 가족사진 한 장이 있었다. 아름다운 외모의 부부가 자신들과 전혀 다른 외모를 한 자녀 세 명과 포즈를 취한 광고사진으로 한 타이완 성형외과의 광고였다.
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그런데 이 광고사진의 여주인공이 광고를 촬영한 후 자신의 인생을 송두리째 빼앗겼다며 소송에 나섰다. 대만 모델 예완청(叶碗承)는 지난 7일 대만 타이베이에서 기자회견을 열고 눈물로 호소했다. 
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예씨는 기자회견에서 "성형, 사기결혼, 고소 등 사진으로 인해 몸과 마음이 큰 피해를 입었다"며 "항상 불면증에 시달리고 있다"고 밝혔다. 이어 "광고 사진이 작품과 명예, 인격 형성에 지대한 영향을 미쳤다"고 토로했다. 

예씨는 사진속 부부는 진짜 부부로 아이들이 너무 못생겨서(실제 여주인공의 모습이어서) 남자가 아내를 고소했다는 중국 매체의 거짓 기사에 각종 매체가 성형에 대한 자료로 사용되고 더욱 광고사진이 급속도로 확산되면서, 모델인 본인이 성형미인으로 낙인찍혀 광고사진을 찍고난 후 3년간 일을 하지 못했다고 밝혔다.
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這張「全家福」照片相信很多人看過，拍攝的模特兒葉宛承因為這張照片名譽受損，工作也丟了。3年前她和廣告公司簽約幫醫美診所拍照，規定只能在平面報紙雜誌使用，沒想到卻被另一間不相干的醫美診所濫用，還流傳到網路，變成她整型詐婚的假新聞，讓她3年來飽受困擾，有如惡夢一場。
自從這張照片遭到不當的運用及流傳，本人在國內外再也沒有接過個人性的大案子……」，想到這3年來受的委屈，女模葉宛承忍不住哽咽落淚，因為一張照片讓她名譽嚴重受損。
這張全家福照片中，漂亮帥氣的爸媽卻生下3個普通孩子，看似充滿黑色幽默的創意，和女模葉宛承簽約的知名廣告公司原本白紙黑字規定，照片使用權是芙雷亞醫美診所平面稿、雜誌、報紙使用，卻變成另一家沒簽約的簡單美醫美診所拿來宣傳，這張照片甚至還在網路瘋傳，最後竟然演變成葉宛承整型的假新聞。
指本人經整型、詐婚，還被控訴詐欺，對本人身心造成極大傷害，常常夜不成眠。」這張照片的後續殺傷力有多大，只要隨便打關鍵字、整型、全家福，都是這張照片的假新聞，甚至流竄全世界，連美、日都有轉載。

出道多年的葉宛承拍過不少廣告，人氣還不錯，最後也因為這張照片，害她在日本的工作都丟了。「被客戶以此遭質疑本人的形象及背景，類似事情一再發生，對本人工作、名譽、人格造成極大傷害。」陪同她召開記者會的民進黨議員簡舒培說，「有再看到這張照片請停止流傳。」
葉宛承曾經找過簽約的廣告公司尋求解決，但沒有結果，最後找上議員陳情，目前只有濫用照片的醫美診所先把照片下架，律師也擬對經紀、廣告公司和醫美診所提告求償500多萬，讓她這場惡夢快點結束。（新聞來源：東森新聞）
Unless you've been hiding in a cave or under a rock, you will undoubtedly have seen this ad floating around on the internets. It's a family portrait of an outstandingly good-looking couple with their three -- how do we put this politely? -- very average-looking kids with the tagline, "The only thing you'll ever have to worry about is how to tell the kids."
Taiwanese model Heidi Yeh, who has an impressive portfolio of work for various brands, as well as appearances in music videos, says she now rues the day she took up that job because it's given her 3 years of living hell.
​​In a press conference in Taipei on Wednesday, Yeh tearfully told the media that since the picture went viral, jobs dried up for her both in Taiwan and overseas.
Yeh says she was contracted by a modelling agency as well as the ad agency J. Walter Thompson (JWT) for a photo shoot for a cosmetic clinic. According to the contract, the image would only be used in print, she claims. Not long afterwards though, another cosmetic clinic began using the image in its online ad campaigns, and it didn't take long for the picture to go viral around the world.
The fake story of a man who sued his wife because their children were too ugly published by a Heilongjiang tabloid broke the internets after international media outlets attached the image to the news story. Since then, it has become the subject of countless memes and different versions of the urban legend all soon began to have their own legs.
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As a result of the living nightmare, Yeh says she has lost up to 4 million NTD (or 785,000 yuan) in potential earnings as talent agencies began to shun her. Even more hurtful were the accusations and murmurs that she lied to get married, or that she has had cosmetic surgery done.
Yeh is now suing JWT, the talent agency and the offending cosmetic clinic for 5 million NTD in compensation.
Simple Beauty, the clinic defending itself in the case, has put out a statement on its Facebook page saying it went through the proper procedure to obtain rights to the image from JWT. Everything else would be between her and the ad agency to sort out, it added.
For its part, JWT pointed to a clause in the model release agreement signed between Yeh and the talent agency in which she would give JWT absolute copyright to the image, with the understanding that the said image would be altered or modified.
JWT's statement also included a veiled threat that it was preparing its legal team to countersue because Yeh's "untrue allegations" have hurt the company's image.